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Elring presents new product labels

Elring is once again setting standards when it comes to product safety and is now including an innovative product label with a unique individual QR code on all products to provide users with extra safety. Previously, an additional hologram was only affixed on certain product groups. A hologram with various safety features is now integrated in the product label. This means that all product groups come with an adhesive label, providing additional protection against counterfeiting.

For even greater safety

Elring is working hard to combat counterfeiters with an innovative label, because cheap counterfeits often pose an enormous risk, especially in the automotive spare parts sector. "To offer our customers the highest possible safety, all Elring products will come with an individual label in future," says Harald Reinhardt, Director of Product Management & Technical Marketing IAM.

Each individually printed product label has a unique code. This unique code can be checked with a QR code on the label. "Our customers can check the authenticity of the purchased product by scanning the printed QR code. The authentication system knows every single, globally printed product label and identifies counterfeit or copied label codes," explains Reinhardt.

When scanning the QR code, users not only receive information on product authentication, but are also transferred directly to the respective article in the Tecdoc catalogue. "The customer has all relevant technical information, such as vehicle and engine links, with just one click," promises Reinhardt. Information on the disposal of packaging materials is also provided in accordance with an EU regulation.

The new labels will be applied to newly produced Elring products from now on.

 

Press contact

ElringKlinger AG
Peter Renz
Corporate Communications

Max-Eyth-Str. 2
72581 Dettingen/Erms

Phone +49 (0)7123/624-639
E-mail Peter.Renz@elringklinger.com

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