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The redesigned website forms an integral part of Elring's digitalization and communication strategy, providing visitors to the site with an entirely new user experience when it comes to exploring Elring's product portfolio and wide range of services. "Our customers' need for information has grown considerably since the coronavirus pandemic, and these requirements are being met to an increasing extent in the form of digital content. Therefore, it was necessary to respond to changing patterns of demand. Our new website is even more contemporary and informative, in addition to offering a new or improved range of services tailored to specific requirements," says Joel Maier, Director Product Management.
For example, the new Elring website offers more informative product pages as well as a clearly arranged calendar with details of upcoming trade shows and events. The site's search functionality has been further improved to deliver much better results, thus reducing the time needed to find a specific product. The distributor search function has also been revised and now provides reliable results that are displayed on a Google map that is familiar from other websites. In addition, the successful Elring Academy has been integrated into the website with its own dashboard, displaying exams that have been passed and listing certificates available for downloading.
New media center
The new Elring website embraces the "mobile-first approach" and is of course optimized for smartphones and tablets. One of the brand new features: an all-encompassing media center that includes the full range of media and information (TSI and VSI) as well as a practical filter search. The online catalog, which is continuously updated, remains an essential part of the site. Those interested not only in Elring products and services but also in career opportunities within the ElringKlinger Group will welcome the newly created careers section.
Further innovations are currently being planned and will be added to the website over the coming months to enhance the overall user experience.
The Elring website goes live on July 6, 2022.